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The GU Gels Family has put so many years of product testing and lab testing into their products. The goal in this is coming up with a superior product with the best science, testing and outcome that the industry has. The GU Crew has passion and intimate knowledge of endurance sports who share our need for a great product and the ease of mind knowing what we are putting into our body is top of the line. Hands down. This company started in 1991 and has been going strong ever since. Athletes around the world agree; GU works. They have a variety of products from the original GU to their newest additions with the BREW products. We agree with the world and know that you can be confident in all of the GU products.